The Irish
News and Entertainment
is proud to be expanding as we approach our fifteenth year of publication.
Over that time we have proven that the
niche-marketing concept works. We deliver you, our advertiser, to an affluent
and diversified market segment (predominantly Irish-American and fellow Celts)
living and working in Southern California.
We are now
distributing our papers from as far south as San Diego to as far north as Santa
Barbara; from Santa Monica in the west and to Riverside in the east. We have
thousands of subscribers and also deliver the paper to our advertisers for
distribution, usually on a complimentary or "with purchase basis." In addition,
we participate in Celtic and Irish events throughout the year, where we give
away newspaper copies and sign up subscribers.
Our surveys have told us
that our readers are the best audience
for our advertisers. Our readers have higher than average
disposable income, travel frequently, go out a lot, are
active
in the community and they need to know about you and your
business.
Current and previous advertisers include:
Bailey’s Irish Cream, Honda, Higher Octave Records, Buick, Bushmills, Castlerock
Entertainment, FOX/Searchlight, Staples Center, The Hollywood Bowl, IBM, Paine
Webber, Miramax, Northwestern Mutual, Santa Anita Park Racetrack, and Warner
Brothers. We also have a great track record with local businesses, pubs and
entertainment clients including, The King's Head, Tudor House, Metro Acura and
Honda, Sonny McLean's Pub, The Irish Import Shop, Molly Malone’s, The Mulligans,
The Broken Yolk, Muldoon's, a Dublin Pub and both O’Brien’s Pubs and
Restaurants.
Advertising in the Irish News and Entertainment will
increase your business:
Terry McCartan of Metro Acura and Honda
said, “We are extremely satisfied with the results Your ads have proven to be
cost effective.”
J. Michael Kelly, Lawyer and educator states, “ I
practice Family Law and teach ‘The Marketing and Management of Law Firms’
at USC and I've found that the longer that I have been in your paper, the more
frequent the response.”
Exciting Growth Planned for 2008
We are expanding our market and distribution
area even more with two new additions to the Irish News Media
Group: our expanded WestCoast Celtic (Quarterly Editions) are
being distributed from San Diego to Seattle and at all things Celtic in between.
As we increase our advertising base, we are also increasing our distribution -
not just to our new advertisers but also to hundreds of pubs, import shops,
retail shops, theaters, record and music stores, cultural events and Celtic
Fairs that were previously not receiving the Irish News and Entertainment.
This move is a natural extension of our proven concept to have a presence in
niche markets with affluent readership.
And now we have added pubguide.com
and the
ULTIMATE PUBlication to our lineup.
We ask you to join us
and we will reward you for being on board from the beginning. We will give you
an extraordinary introductory offer: Buy Two Display Ads and Get One
Free!! All new advertisers will receive their third ad at no extra
cost. We will also offer you a hefty discount on advertising and sponsorships at
PubGuide.com and our print version,
The ULTIMATE
PUBlication, during this expansion phase.
Please review the enclosed information.
We look forward to serving your advertising needs and building an effective and
mutually beneficial relationship with you and your organization. We are also
happy to give you the best editorial and marketing support possible. We want our
readers to know about you and your business. We do this by profiling you and by
sponsoring contests in which our advertisers participate. See our current issue
for details on our popular Ad Clone Contest.
Jim McDonough
or Irish News Office 310 693-6064
E-mail: irishads@aol.com
Box 882
Pasadena, CA 91102-0882
www.irishnewsusa.com
www.pubguide.com
Jim’s Cell: 785 341-6923
Irish News
& Entertainment
Now in our 16th. year as the premier Irish Newspaper in
California. Starting this Spring we are going to expand throughout the United
States. We are already in Phoenix and Prescott, Arizona. In March, LOOK for the
Irish News in New Orleans.
Three Distinct and Cost-Effective Ways to Reach New Customers
with IRISH NEWS & ENTERTAINMENT
1. The Ad Itself...a good advertising campaign is remembered!
(See attached "10 Reasons to Advertise")
2. Editorial Support...Features, Calendar Listings & Celtic Camera
3. The Internet…FREE Listing on PubGuide.com (Pubs & Associated Businesses),
E-mail Blasts from our exclusive data- base of Irish Info Seekers and
IrishNewsUSA.com (Coming Soon)
Distribution: No other Irish/British paper has the reach we have: FREE
copies of Irish News are delivered to almost all of our advertisers, to numerous
pubs, retailers, import shops, news-stands, libraries, and social clubs and
organizations. In addition, our niche focus on "Clusters of Friends"* and "Venue
Marketing & Distribution"** delivers outstanding reach for our advertisers. We
have more paid subscribers than ANY other Southern California Irish or British
paper.***
* Clusters of Friends: We have been printing and distributing Irish News for
15 years. In that time we have built up a strong network of FREE distribution
outlets, including many locations proximate to our regular advertisers; thus
"Clusters".
** Venue Marketing and Distribution: We track Irish and Celtic Events
throughout So. California and distribute Irish News at those events. We have
many exclusive agreements and are the Irish paper for many concerts and
fairs, incl. the up-coming Irish Fair at FAIRPLEX. We rarely see our competition
at British, Irish or Celtic Events.
*** Almost 2,000
LIMITED TIME OFFER:
Many regular advertisers tell us Irish News delivers the best return on their
advertising $$, bar none. NOW WE HAVE THE BEST OFFER EVER: Buy one ad and get
one ad FREE. That's
right...TWO ADS for the price of one!
If you are interested in being part of our Print Edition expansion; Contact
our publisher by E-mail at: jimmcd44@aol.com.
We are seeking representatives and writers for to cover Irish Events and
people throughout the US. We are almost 45 Million Strong and our goal is to
raise the Irish Consciousness of America.
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